Digital Marketing Specialist

Description

An *Interior design firm* in Nairobi is looking for a  *Digital Marketing Specialist*  to elevate its studio’s client conversion online.
They’re seeking a talented marketer to build their brand through design-rich, lead-nurturing content.
*Core Responsibilities*
* Create and schedule compelling visual content for Instagram, Pinterest, blog, and email campaigns
* Optimize website for local search (local landing pages, Google Business, directories)
* Handle inquiries and nurture leads across website and social platforms
* Run and refine paid campaigns: social (Instagram, Facebook) and Google Ads
* Analyze campaign data (GA, Meta Insights) and report ROI
* Basic graphic or video editing (Canva/Adobe suite)
* Optional: support events (studio showcases, expo promotions)
*Ideal Candidate*
• Bachelor’s degree in Marketing, Communications, or similar
* 2–4 years in digital marketing, ideally with creative or design brands
* Strong English copywriting and visual sense
* SEO, SEM, email, and content planning skills
* Basic CMS familiarity (WordPress, etc.) and graphics tools
*To Apply*
Send an email with: CV, Cover letter and links to campaigns or accounts you’ve managed to [recruitment@canaangroupco.com].
Subject line: Digital Marketing Specialist – [Your Name]