Country Sales Manager

Description

Job Description
Country Sales Manager
Location: Nairobi
Salary: 300-400k gross
Industry: FMCG

Role Overview
Our client is seeking a highly driven and experienced Country Sales Manager to lead and expand our operations in Kenya. The successful candidate must have a strong background in FMCG sales, specifically in the diaper or personal hygiene products sector, with a proven ability to build market share, drive revenue growth, and develop strong customer and distributor relationships.

This leadership role requires a commercially astute professional who can manage sales teams, formulate market entry/expansion strategies, and deliver on aggressive growth targets.

Key Responsibilities

• Develop and implement sales strategies to achieve business growth, profitability, and market penetration targets in Kenya.

• Lead, mentor, and manage the sales team to deliver consistent performance and meet KPIs.

• Identify, recruit, and manage distribution partners, wholesalers, and modern/ general trade outlets.

• Conduct regular market and competitor analysis to identify opportunities and threats.

• Establish effective pricing, trade promotions, and route-to-market strategies.

• Build and maintain strong relationships with stakeholders, including retailers, distributors, and healthcare institutions.

• Collaborate with regional/global leadership on forecasting, budgeting, and reporting.

• Ensure compliance with company policies, market regulations, and ethical business practices.
• Drive sales of diaper products by building strong distributor, retail, and key account networks.




Requirements
Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field (MBA is an advantage).

• 5–7 years of sales experience in the FMCG industry, with at least 3 years in a leadership role.
• Mandatory: Prior experience in a diaper company (local or multinational).
• Proven track record of driving revenue growth and increasing market share in competitive markets.

• Strong distributor management and key account handling skills.

• Excellent leadership, negotiation, and people management skills.

• Strong analytical and strategic planning abilities.

• Willingness to travel across Kenya and within the region as needed.


Key Competencies

• Commercially savvy with strong business acumen.

• Results-oriented with the ability to thrive under pressure.

• Excellent communication and interpersonal skills.

• Strong leadership and team development capability.

• Deep understanding of Kenya’s FMCG/retail landscape.


recruitment@workglobalemcareers.com by 30th August 2025