Marketing officer

Description

WHO WE ARE
Link2Care is a social enterprise based in Nairobi, Kenya, committed to advancing maternal healthcare in Kenya. We provide affordable, accessible, and high-quality ultrasound and point-of-care testing (POCT) services to underserved communities, ensuring that no mother is left behind.

We currently collaborate with 30+ health facilities across Nairobi, reaching almost 1,000 expectant mothers in low-income communities with essential antenatal care services and health education. By combining innovation with compassion, we aim to close the maternal health gap and build healthier futures for mothers and their babies.

As our Marketing officer you will drive our customer engagement strategy, blending community mobilization with savvy digital campaign. Strive to be on the frontline of shaping how expectant mothers and their families connect with our services.

KEY RESPONSIBILITIES
- Develop and execute To-C marketing strategies across community and digital channels.
- Design and manage campaigns that resonate with mothers and families in low-income communities.
- Lead social media content creation, performance tracking and audience growth.
- You will support in the design, implementation, and monitoring of Environmental, Social, and Governance (ESG) initiatives and activities.
- Organize on the ground marketing activations in collaboration with clinics and community agents.

REQUIREMENTS
Mandatory:
- Bachelor's degree in business management/ communication or any related field.
- Minimum 3 years’ experience in 3 years' experience in marketing, medical experiences preferred.
- Strong understanding of both online platforms and offline mobilization strategies.
- Experience in project coordination, stakeholder engagement, and cross-cultural collaboration.
- Excellent writing and communication skills in English.

WHO YOU ARE
- Passionate about health equity and making a difference.
- Strong analytical and problem-solving abilities.
- Cross-cultural communication and negotiation skills.
- Ability to work independently and deliver within tight deadlines.
- High integrity, professionalism, and commitment to sustainability values.

WHAT WE OFFER
- Remuneration: Competitive, commensurate with experience.

HOW TO APPLY
- Send Your PDF CV and Cover Letter including testimonials: info@link2care.africa