Modern Trade Manager (Eldoret)

Description

Job Description – Modern Trade Manager (Eldoret)
Role Purpose
Responsible for driving sales, visibility, and distribution of products in modern trade outlets (supermarkets, hypermarkets, chain stores) within Rift valley, western and Nyanza regions

Key Responsibilities
Develop and execute sales strategies to achieve targets.
Manage key accounts, negotiate terms, and grow business opportunities.
Ensure compliance with merchandising, visibility, and in-store activations.
Lead and support merchandisers/promoters to deliver execution standards.
Monitor competitor activity and market trends, providing insights.
Track and report sales performance, analyzing data for improvement.

Qualifications
Bachelor’s degree in Business, Sales, or Marketing.
4–6 years’ FMCG experience in modern trade/key account management.
Strong negotiation, relationship management, and leadership skills.
Knowledge of the Eldoret retail market.

Interested candidates to submit their applications to talent@dragonfly.co.ke